Blog
Written from work,
not from a course.
Short pieces about what actually moves the numbers in a small firm.
How much does a website cost and what it buys
Quotes for the same brief run from £500 to £15,000, and both ends can be honest. Here is what sits behind each figure, which parts you pay for once, and which keep charging you every month.Read →Where the time actually leaks in a small firm
Not in the work itself. In the twenty minutes between an enquiry arriving and somebody deciding what to do with it — repeated forty times a week.Read →Five things that decide whether a website sells
None of them is the design. What actually separates a site that brings enquiries from one that only looks good — and how to check yours in an afternoon.Read →SEO for small firms — where to start and what to avoid
Search visibility does not need a corporate budget, but it does need an order of operations. What to do yourself in month one, what not to touch, and how to spot an offer that makes no sense.Read →Marketing automation — where to start, and what to skip
Most of what is sold as automation solves a problem small firms do not have. The two or three things that pay for themselves, and the order to do them in.Read →
Who these pieces are for
These five pieces cover the same ground as our Polish blog, rewritten in English rather than run through a translator, because the questions arrive in a different order. A Polish reader usually asks how to start; a British one asks what the thing should cost and how to tell a fair quote from a bad one.
The collection is small and deliberately narrow. It covers what makes a website sell rather than merely look good, what sits behind quotes running from £500 to £15,000 for the same brief, the order in which a small firm should approach search visibility, where the working day leaks between an enquiry arriving and somebody answering it, and which parts of marketing automation are worth buying at all.
Everything comes out of work we have delivered rather than from a course, so the advice is specific and often unglamorous. There is nothing about brand storytelling and no article whose real job is to sell the service it describes. Reading time sits next to each title, and none of these takes an afternoon.
What we do
Six things. One team.
No handing you between agencies, no waiting a week for a plug-in update.
Websites and online shops
Built to collect enquiries, not to win design awards.
Search and paid campaigns
Google Ads and SEO measured in enquiries, not impressions.
Automation and integrations
The repetitive part of quoting, invoicing and following up.
Analytics that makes sense
You see what brought the money in, not a wall of charts.
Branding and identity
Enough to look credible in your market. Not a 90-page manual.
Ongoing care
Updates, backups, fixes and a person who answers.
Talk to us
Fifteen minutes.
No pitch.
Tell us what is not working. If we are not the right fit, we will say so and point you somewhere better.